Details for this torrent 


Lynda - Building an Integrated Online Marketing Plan with Matt B
Type:
Other > Other
Files:
30
Size:
248.13 MB

Tag(s):
Online Marketing Marketing Content Marketing Small Business

Uploaded:
Oct 28, 2014
By:
2boweb



Lynda - Building an Integrated Online Marketing Plan with Matt Bailey 
3h 7m Intermediate | Uploaded in Oct 28, 2014 by 2boweb


Subjects:    Online Marketing, Marketing, Content Marketing, Small Business Marketing, 
Software:    Facebook Twitter 



Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message is a critical skill for businesses large and small. Matt Bailey has over two decades in the online marketing industry. Let him show you how to establish your brand's story and then market it accordingly, using permissioned email, blog posts, and forums like Facebook, Twitter, LinkedIn, and even Pinterest. Learn to assess your resources and research the market, so you don't overreach; develop compelling content that entices customers while supporting your brand; and then review the performance of your campaigns and look for opportunities for improvement.
Topics include:

    Assessing your resources and budget
    Developing your brand's narrative
    Avoiding mixing mediums
    Marketing via search, email, and blog posts
    Reaching fans on social media
    Integrating video
    Researching the market
    Publishing content
    Reviewing your success